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eLignum to become G-Cloud 7 Supplier

eLignum is to become an approved UK Government supplier under the Digital Marketplace G-Cloud 7 framework for the delivery of Webtrends and google Analytics.
Yesterday we received news that our application to G-Cloud 7 has been accepted. Government Cloud Computing (also known as GCloud) is a programme that the UK Government has adopte… http://elignum.co.uk/blog/elignum-become-g-cloud-7-supplier/

Universal Analytics comes out of beta

Universal Analytics comes out of beta
They waited until 2nd April (so that no one thought it was an April Fool?), but Google'€™s Universal Analytics (the replacement to Google Analytics(GA)) has finally come out of be… http://elignum.co.uk/blog/universal-analytics-comes-out-beta/

Separating the Wheat from the Semalt Chaff

So what is Semalt, and what's the problem?
Using Filters in Google Analytics.  If your nicely sieved reports have recently been plagued, as ours have, by Semalt.com, I'm sure you'll be feeling frustrated and angry. Maybe … http://elignum.co.uk/blog/separating-wheat-semalt-chaff/

Why do I appear as number 1 in Google for random queries?

The first thing to understand is that the report shows the average position that your site appeared for a particular given query.
If you've ever taken the time to examine your Google Search Query reports or seen it in your eLignum Website Performance Dashboard, you may have been surprised to see yourself ran… http://elignum.co.uk/blog/why-do-i-appear-number-1-google-random-queries/

Google Analytics is dead, all hail Universal Analytics!

Over the past year we have been working with Universal Analytics (a more advanced version of the classic Google Analytics (GA)). This is produced by Google themselves and therefore we have been surprised at the lack of people that have heard of it!
Over the past year we have been working with Universal Analytics (a more advanced version of the classic Google Analytics (GA)).  This is produced by Google themselves and therefo… http://elignum.co.uk/blog/google-analytics-dead-all-hail-universal-analytics/

Mobile & Social feature highly in Google Analytics' new profile filters

This reflects the increasing significance of these two areas to marketing and how important it is to be able to segment your Visitors in multiple ways so that you can gain a better understanding of them and hence target them more effectively.
This reflects the increasing significance of these two areas to marketing and how important it is to be able to segment your Visitors in multiple ways so that you can gain a bette… http://elignum.co.uk/blog/mobile-and-social-feature-highly-google-analytics-new-profile-filters/