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Future looks bleak for understanding organic search as Google confirms all Searches will become secure

Two years ago Google began encrypting organic Search terms for anyone who was logged in to Google, preventing webmasters understanding what terms drove traffic to their site from those Visitors.
By John Wood on 23/09/13 | Category - Analytics Two years ago Google began encrypting organic Search terms for anyone who was logged in to Google, preventing webmasters unders… http://elignum.co.uk/blog/future-looks-bleak-understanding-organic-search-google-confirms-all-searches-will-become-secure/

Data is Worthless if You Don't Communicate it

A Harvard Business Review article by Tom Davenport caught my eye with this wonderful title as a neat distillation of our philosophy.
By John Wood on 21/06/13 | Category - Analytics   A Harvard Business Review article by Tom Davenport caught my eye with this wonderful title as a neat distillation of our ph… http://elignum.co.uk/blog/data-worthless-if-you-dont-communicate-it/

3 Sources of information about your market, category and brand

Website analytics are rather like accounting systems in that they look back at what has happened and, whilst the past can be used to be help predict the future, a Balanced Scorecard approach needs to draw on other, forward-looking information.
Website analytics are rather like accounting systems in that they look back at what has happened and, whilst the past can be used to be help predict the future, a Balanced Scoreca… http://elignum.co.uk/blog/3-sources-information-about-your-market-category-and-brand/