There are many ways of marketing your products and services, but all have costs in terms of time, money or both.
If you think that
"half my marketing budget is a waste of money, but I don't know which half"
applies to you and your business, then we can help you to identify what is working and what isn't. This knowledge will enable you to direct your budget towards the most effective channels and tweak campaigns to get the best response.
- the website is not set up to attribute revenue to specific keywords and campaigns
- insufficient time is spent excluding non-performing keywords
- the journey from clickthrough to landing page to successful conversion is not seamless
- ensure that you are capturing all the management data you need to start with
- work with you on a monthly basis, making specific, measurable, actionable recommendations to improve your business