Mobile & Social feature highly in Google Analytics’ new profile filters

This reflects the increasing significance of these two areas to marketing and how important it is to be able to segment your Visitors in multiple ways so that you can gain a better understanding of them and hence target them more effectively.

The full list of new fields and their values is:


  • Is a mobile device (Yes or No)    
  • Is a tablet (Yes or No)    
  • Mobile brand name (e.g., Verizon, NTT DoCoMo)    
  • Mobile model name (e.g., Galaxy Nexus, iPhone)    
  • Mobile marketing name (e.g., Galaxy S3, which has two different models)    
  • Mobile pointing method (e.g., physical keyboard, onscreen keyboard)    
  • Mobile has QWERTY keyboard? (Yes or No)    
  • Mobile is NFC supported? (Yes or No)    
  • Mobile has cellular radio? (Yes or No)    
  • Mobile has wifi? (Yes or No)


  • Social network (e.g., Google+, Facebook)    
  • Social action (e.g., on Google+, when a user clicks the +1 button, the social action is plus)    
  • Social action target  (e.g., the content for which you clicked +1)

Content & Traffic    

  • Hit type: (e.g. page, social, transaction)    
  • Internal search term (Search terms used in a property’™s internal search engine)    
  • Internal search type (Searches confined to a specific category or area of a property“ e.g. Mens)

Audience / Users    

  • Browser size (in pixels)    
  • IP version  (IPV4, IPV6)


  • Local currency code (currency code used in transaction)

And you can see the complete list at