Deliverables for SMEs

Deliverables for SMEs

There are three aspects to maximising the profit from the site:

  1. Acquiring prospects
  2. Converting those prospects into customers
  3. Retaining customers

Initial Setup

In order to determine what is working, everything needs to be measured.  eLignum will therefore:

  • perform an Analytics audit to identify any gaps in the data available
  • provide a tailored specification to pass to the web developers to capture any additional data required
  • test the changes made above
  • create additional reports including
    • Shopping Basket behaviour & conversion funnels
    • In depth product detail, value & attribution
    • Consumer behaviour, value & loyalty
    • Marketing Campaign success & ROI
    • Customer acquisition & traffic sources
    • Onsite Search
    • SEO reporting 

N.B.  Unless all the above are already present, we will specify use of the Google Tag Manager and retain all the Intellectual property rights to the reports created and the data therein. See appendix for full list of available reports. 

Basic Service

Each month we will highlight the strengths and weaknesses of both acquisition and conversion and provide recommendations, backed up by the metrics obtained above, in the areas of:

  • Pay per click (PPC) campaigns
  • Emailing
  • Social Media
  • Organic Search
  • Repeat business
  • Pricing of the top products / bundles

Advanced Service

eLignum offer an Advanced Service. This service allows for precision decision making by providing:

  • Increased granularity of reporting
  • Increased product detail
  • Increased customer segmentation
  • Bespoke reporting
  • Periodic presentation of business performance
  • Consultancy on-demand 

The Advanced Service provides the same recommendations, but to a greater level of detail (e.g. for more products). Additionally, your consultant will be on hand to advise and assist you and can also attend a periodic face-to-face meeting to discuss the findings. Bespoke reporting is also available with the Advanced Service, to cater for all your individual business requirements, while increased customer segmentation allows you to understand deeper relationships between demographics and conversions. Let us help you navigate the marketing jungle!  Contact us for a free assessment – NOW!