A selection of half day courses at different levels, from beginners to advanced, to teach users how to use the Webtrends reports to gain “actionable and meaningful insights”.
KPIs, metrics and business requirements (1/2 day)
- Learn how to get meaningful insight from Webtrends
- Learn what metrics really matter, what you need to be measuring in the customer journey
- Understand how to explain your requirements so you get Management Information that helps you achieve your goals
Webtrends basic overview (1/2 day)
- Learn the basic language of analytics – what do we mean by a visitor, bounce rate, conversion?
- Learn what you can track in the customer journey
- Understand the basic principles of tags and reports
Webtrends standard reports (1/2 day)
- Navigate the interface, capture reports, create on-the-fly changes and set up exports
- Locate and interpret key built-in Webtrends reports
- Use campaign tracking to measure ROI
- Measure user engagement
- Use scenario analysis reports to measure conversion and make actionable decisions
For more information on how eLignum can help you with Webtrends user training please contact us.